UK equity crowdfunding platform Seedrs - are giving investors the opportunity to invest in the winner of the Million Pound Startup competition which was launched at London's Digital Shoreditch 2013 festival.

The competition was launched at the London's Digital Shoreditch 2013 festival and will see the winning high growth technology company move to London and receive £1 million of new investment.

The objective of the competition is to take a raw, start up who have been trading for less than ten years, from anywhere in the world and bring them to Shoreditch and hothouse them with the help of start up community at the Silicon Roundabout. They will be given £1m and be heavily mentored with the expectation that they'll be worth £100m in five years.

The £1 million will be raised through Seedrs from private investors interested in owning a share of the winning business - it has been highly tipped to be a start up success, with a high level exit in five years. The competition is supported by a plethora of businesses and organisations including The Mayor of London and the UK Government.

Jeff Lynn, co-founder and CEO of Seedrs, said: "This is a very exciting competition which will highlight something I have long said - that London and the UK is an ideal place to build and run new and very fast growing global businesses. We are thrilled to be chosen as the sole investment platform for the competition and see it as clear recognition of the pivotally important advantages that Seedrs offers. The words 'Nominee structure' may sound like industry jargon but they mean we do equity crowdfunding properly, to the huge advantage of both investor and entrepreneur alike. Importantly, this competition will also help raise awareness amongst UK investors of startups as an exciting new asset class now easily accessible to people other than just the very rich."