Advance assurance is basically a pre-approval process conducted by HMRC before any investment is made into the company or shares are issued. Advance assurance offers investors a level of comfort that they will potentially receive the schemes tax reliefs should they invest in the company.
Advance assurance involves a company putting together an application providing HMRC with a business plan, financial projections, incorporation documents, and demonstrating how the company meets the qualifying conditions. Once a company is granted advance assurance from HMRC, they can begin fundraising and let potential investors know they could avail of the tax reliefs should they invest in the company.
Although a company needs advance assurance to attract investors, the company will need to demonstrate to HMRC that there is interest from investors. HMRC will not accept a speculative application; hence, a company will need to provide either a list of potential investors (name, address, and potential investment) or a letter of engagement or intent from a fund or crowdfunding platform.
The Seed Enterprise Investment Scheme and Enterprise Investment Scheme are two of the best-kept secrets in the UK entrepreneur industry. Every entrepreneur seeking equity investment should find out whether their company qualifies for the schemes. If, as an entrepreneur, you think your company qualifies for both or one of the schemes, I strongly recommend seeking advance assurance as this can make your company more attractive to potential investors and investment funds.